
Brand voice, creative strategy, and copywriting for industries where accuracy isn't optional—that's been the work for over a decade.
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Capabilities
Brand Voice Development, Creative Strategy, Naming & Nomenclature, Campaign Concepting, Multi-Channel Copywriting, TV & Digital Advertising Copy, Paid Social Ad Copy, Scriptwriting & Storyboarding, Email Marketing Copy, Physical Product Copy, Packaging & Label Copy, Instructions for Use (IFU), Patient-Facing Content, FDA-Compliant Claims Writing, Legal & Regulatory Review Management, A/B Testing & Optimization, Performance Marketing Copy, SEO Copywriting, Long-Form Content & Thought Leadership
Experience
- Dentsply Sirona / Wellspect HealthCare (2025–2026)
- Byte Clear Aligners (2022–2024)
- Universal Standard (2020–2021)
- Agency & In-House Copy Roles (2015–2018)
Industries
Healthcare & Medical Devices, Health Tech, Wellness, Fintech, Fashion & Apparel, DTC Consumer Brands, Education, B2B, Automotive
Recommendations
Karlee is one of the most thoughtful and reliable creative leaders I’ve partnered with. As Associate Creative Director, she played a pivotal role in shaping Byte and Surity’s brand voice from the ground up—defining how a brand speaks, earns trust, and shows up consistently across channels. What sets Karlee apart is her ability to balance big-picture brand thinking with real-world execution. Teams trust her because her work is sharp, she listens, challenges thoughtfully, and follows through.