KH

Retail Collaboration

Universal Standard x Erdem collaboration collection

The Challenge

Universal Standard's first collaboration with a high-fashion designer required a careful balance: introduce an elevated, luxury partnership without alienating the core customer base that had always defined the brand as accessible and inclusive. The copy also had to earn the attention of fashion media, who would be covering the collection alongside Erdem's mainline work.

Collection Photography

Universal Standard x Erdem collection 1
Universal Standard x Erdem collection 2
Universal Standard x Erdem collection 3

Launch Materials

Universal Standard x Erdem blog post
Universal Standard x Erdem in-box postcard (front)
Universal Standard x Erdem in-box postcard (back)

Press Coverage

  • Vogue
  • Forbes
  • Refinery29
  • FASHION Magazine
  • Hypebae